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Let’s
Look at Recent Data
on the Candle Industry:
Candles are a two
BILLION dollar industry and growing
- Candles
are burned in 80% or more of all homes in the USA
- Candle
usage has increased since 9/11
People
use candles to:
- Put
themselves in a good mood
- Create
a romantic environment
- Relieve
stress
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Can you make money with candles? You bet!
Brand
Name Recognition:
"Have you ever heard of our candles?" That
simple question is being repeated all over the country by independent
distributors and usually answered with a resounding "No." As our
candles develop name brand recognition, the loyal following we have
will grow into a huge percentage as the current candle buying consumer
switches to our candles. It just gets bigger and better every day.
What
if, in the next five years only 10% of those buyers "switched" to ours?
The potential is huge because of the quality of the product and because
"word of mouth" marketing can create that market demand much quicker
than other forms of distribution!
Determine for yourself if this business is right for you:
Company
Check List:
There are five essential building blocks that a company must have set
in place to survive long-term in this industry.
- LOW UNIT COST - In other
words, a large percentage of the population must be able to afford the
products.
- HIGHLY CONSUMABLE - The
product must have the potential to be consumed and re-purchased over
and over again by the same consumer.
- MYSTIQUE OR EXCLUSIVITY - Can
you find it at a local all-purpose store?
- ADEQUATE MANAGEMENT TEAM IN PLACE
- Proven leaders who have been there, done that, and willing to bring
on qualified people to build a worldwide company.
- ADEQUATE PROFIT MARGIN - To
fund both the company and the distributors. It needs to be profitable!
Let’s
see how our company stacks up:
- Does it Have Low unit Cost? Cost
is within the reach of the average consumer and competetively priced
with best selling competitor candles.
- Is it Highly consumable? Yes!
- Mystique or Exclusivity? Our
proprietary blend is a formula that no other candle maker utilizes - it
allows our candles to burn clean and at the same time hold fragrance.
- Adequate management? Integrity
and a desire to help people make money is the driving force behind our
company. Years of experience in the field as distributors has given our
owners, and managers, the experience and empathy for the distributor's
challenges. They know what we do and know what it takes to build a
business. They also know how to run a business. They put a lot of time
and effort into making things right for us.
- Adequate profit margin? 100%
markup for retail sales- Unheard of in most network marketing or direct
sales opportunities! 10% of the commissionable volume on every person
you sponsor and 5% on every person they sponsor, and 5, 5, 5, and a
whopping 10% on level six. We get paid up to eight levels deep for residual income!
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